March 13, 2014
With the release of the Galaxy Note 3 and the Galaxy Gear on the horizon, Samsung wanted to explore the opportunity of using Amobee 3D technology. Together, the Galaxy Note 3 and Galaxy Gear go hand in hand to make staying in touch effortless, as well as making it easy to capture and enjoy all the memorable moments that happen unexpectedly – It was this ideology that Samsung wanted to project. The ad unit opens up to a 3D model of the Galaxy Gear, providing the user with the opportunity to engage with the device. Second to this you have the four CTA’s and the additional colour palette. The user is eventually instructed to slide the device to the left, in doing so they progress to the next page.
Each page presents a different Galaxy Gear feature, simulated within the device its self. The four CTA’s remain static throughout the experience, allowing the user to detour at any point. Below I have included further details on each feature, taken from the Samsung site.
Call: Have you ever missed an important call because you couldn’t hear or reach your phone? Not anymore. When you’re wearing your Samsung Galaxy Gear, you can answer and make calls from your wrist.
Memographer: Catch a perfect moment before it passes. No need to waste time with your camera phone. Just take a quick snapshot or short video with the Samsung Galaxy Gear – it’s always ready on your wrist.
Voice Memo: Touchless voice memos. It’s easy to make a memo with the Samsung Galaxy Gear. There’s no need to type anything. You don’t even have to take your phone out of your pocket or bag. Just tell the Galaxy Gear everything you want to remember and it will create a memo for you to read later.
Smart Relay: When you receive a notification of a message on Galaxy Gear, simply picking up your Note 3 will automatically display the full message on the phone’s larger display.
The user is able to engage with the CTA’s at any point, for example play the promotional video or activate the ‘learn more’ overlay (seen above), the learn more page consists of specific feature details.
© 2017 Carl Fisk