March 8, 2014

Razorfish in Seattle run Nike digital, they approached Amobee seeking information on our 3D platform. They wanted an understanding of how our technology could benefit their upcoming campaign for the new Nike Free Hyperfeel trainer. It was requested that the concept showcased the Hot Spot and disassembling features. There were 3 other key elements that I wanted to focus on:

  • Showcasing the shoe and the unique composition that makes wearing them like running barefoot
  • Having a direct link to buy both the men’s and women’s version
  • Promoting social sharing


The initial stages of the concept depict the assembly of the trainer, once the trainer is complete it becomes active, allowing the user 360° engagement. The unit features the option to engage with both male and female trainers and socially share the ad.


With the Nike Free Hyperfeel having such a unique composition, I included a gallery overlay that provides the viewer with the opportunity to explore the design further; short detailed statements accompany the hero images. The two examples used are Compressive Flyknit and Sensational cushioning.



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