Ford Mondeo

March 13, 2014

Again working in Finnish, I was required to produce two promotional posters for the official launch of the new Ford Mondeo. The choice of imagery was mine however the copy was provided having worked closely with a copywriter. The first design primarily focuses on fuel economy and the new EcoBoost engine, however some in-car specs and tailored options are included.

The second design attempts to promoted the new Mondeo through positive testimonials, very few details regarding the specification are included. The testimonial came from Tuulilasi, a performance review organisation held in high regard within the Nordic regions.

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